A Brand...
is so much more than just a logotype. Brand consistency in visuals and messaging builds recognition, reliability, and trust. A brand needs to embody the essence of a company. It should reflect your industry without requiring additional explanation while simultaneously appealing to your target audience. A well-crafted brand establishes the foundation for perceived professionalism, competence, and successful market leadership.
Professional Timeline
At eTags, I played a pivotal role in the design and development of a startup focused on streamlining vehicle registration services. I was responsible for the UI/UX design, email campaigns, advertisements, and overall brand management. Under my leadership, we achieved over 200,000 five-star reviews, marking a significant success.
Developed mobile and web applications, portal interfaces, web flows, branding, and more.
Adobe Full Suite
GIT Tower
Code Kit
Jira
Final Cut Pro
HTML, SCSS, JS
Led design initiatives for brands including Healthnook, Real e-Cigarettes, SKN Labs, and others, overseeing branding, website development, marketing campaigns, and CRM systems.
Crafted comprehensive branding strategies, websites, marketing campaigns, and print materials for all the various brands.
Adobe Photoshop
Adobe Illustrator
HTML, CSS, JS
File Architecture Applications
I assist companies in rebranding and developing new brand identities, from business cards to comprehensive online applications. My expertise includes UI/UX design, front-end development, and video production. I received the Addy Award for Best Flash Website in 2008.
Adobe Full Suite
HTML5, CSS, SCSS, JS
File Architecture Applications
Video Editing Suites
Xtrememac is a leading iPod accessories company with close ties to Apple. Being the only 3rd party company to have Apple promote and sell HDMI component together with iTV as a bundle.
I was instrumental in establishing and reorganizing the company's interactive workflow and design, directly reporting to the owners. My efforts included a complete redesign of the online presence, integrating banner ads, mass emails, and product presentations, while managing server configurations for SAP back-end delivery.
Adobe Photoshop
Adobe Illustrator
HTML, CSS, JS
File Architecture Applications
Led and developed Starmark’s Advertising Agency multimedia projects.
Database driven Flash development and design, Video Commercials, web site development, navigation and functional interaction design, Interactive presentations design and development, user interface development, flow charts, Interactive Architecture, system management, team management, assessed and set up a competitive and quality-driven production process, file naming convention and organization, Technology Integration, Systems implementation.
Clients include:
Nokia, Motorola, NCL, MATCOM (US Marine Corp. Materiel), Ferretti Group USA, BOSCH
Adobe Full Suite
Macromedia Flash
HTML, CSS, JS, LASSO
Quark Express
Cinema 4D
Nokia, Motorola, NCL, MATCOM (US Marine Corp. Materiel), Ferretti Group USA, BOSCH
Frankel & Co. was one of the leading marketing services firms in the United States. The company planned
and executed marketing and promotional campaigns for a variety of top clients such as McDonald’s, United
Airlines, Frito-Lay, Visa, and the U.S. Postal Service. Notable Frankel’s successes include the creation
of the McDonald’s Happy Meal and Visa’s ‘Read Me a Story’ charitable campaign.
Was hired to build attractive presentational graphic design and 3D material for their clients.
Worked closely with Creative Directors at Frankel. Was proposed to establish the Frankel Interactive
Group as an employee just before the decision to relocate to Florida.
Cinema 4D
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Responsibilities included color management & correction, ensuring press-ready artwork, and photography. The only freelancer allowed to remain during the whole project.
Adobe Photoshop
Two bi-weekly Lifestyle/Entertainment Magazines in the Chicago land area. Established the design guidelines and magazine layout. Developed the company’s graphical identity & file architecture. Designed all client ads as well as print-ready 4-color separations.
Adobe Illustrator
Adobe Photoshop
Quark Express
Adobe Indesign
Documentary Videographer (Beta Camcorder). TV Commercial Producer. Video Editor. Animator. Graphic
Designer. Illustrator. Designed & developed interfaces for on-screen presentations and web pages.
Adobe Illustrator
Quark Express
Adobe Photoshop
Media 100 Editing Suite
Final Cut Pro
After Effects
About me